❤品牌介紹
香港本土品牌2% WIP誕生於1994年,設計靈感源自潮流文化及流行時尚,早期以象徵快樂和夢幻的螢光粉紅為品牌標誌顏色,打造極富時尚元素又高性價比的服飾。品牌帶領現代都會男女塑造其獨有的個人風格,營造屬於自己的時尚魅力。
現代都會人注重質量,擁有獨立思考,而且樂觀積極,對有趣的新事物衝美好奇並熱 愛時尚。2% WIP從高級時裝出發，從服裝上演繹了這些新世代的特質,率先顛覆高級時裝的傳統形象,繁雜的色彩和累贅的工藝細節,重新定義審美,注重用料質感及賦予精簡的剪裁，締造完美的細節和立體時尚造型。
色調方面, 2% WIP品牌發展後以經典的黑、白、灰為主,配以當季流行色系打造出簡約時尚的系列風格。堅持"innovative創新""modern摩登"及"unisex中性” 的時尚態度,銳意打破社會既定框架,顛覆傳統的創作與設計思維，力求以不對稱的視覺手法、獨特的比例及拼接不同質料, 為女裝加入硬朗的男裝元素和剪裁,全新打造出自由自信、率性不羈的新摩登中性形象。
2% WIP為都會男女塑造了前衛混搭的高級衣橱,融合高級時尚與街頭，將刻意浮誇的造型低調呈現,卻不失其光芒。簡約的設計理念下，展現出完美的Easy Luxe風格，為時裝喜好者帶來前所未有的穿著體。2% WIP的吸引著跨時代的族群，配合他們活躍在國際大都會，締造出特立獨行、凸顯個人特色，崇尚Unisex的潮流先鋒。
As a Hong Kong origin brand for more than 20 years, 2% WIP was first launched back in 1994. It's design inspiration came from combining pop culture and fashion image to create a fashion series that incorporates high design elements and very good value. In the beginning, shocking pink was the typical color, reflected a happy mood and a mind full of imagination. Every urban citizen can establish his/her own unique and personal style by utilizing 2%'s fashion concept and apparel.
2% WIP apparels are tailored for modern urban citizens who want to express their style by their outfit, they who focus on quality, and think independently. They are getting more optimistic, positive, curious; they love to explore new things and also loves fashion. 2% WIP apparels interpreting the elegant fashion style, tailored unique style for the modern women.
2% WIP SHARP STYLE. PRESENT EASY LUXE
With the rising concept of high-end chic fashion, 2% WIP has made a breakthrough in re-building that image. Abandoning the clumsy colors and redundant details, 2% WIP has re-defined the attitude towards the appreciation of beauty, With the distinguished combination of materials and sophisticated tailoring, WIP strives for a perfect composition and overall style.
The color tone basically consists of black, white and grey, combining with seasonal essence colors to create a simple yet fashionable style. 2% WIP insists on its unique fashion attitudes – innovative, modern and unisex. Overthrowing the existing concepts and traditional design, 2% WIP adopts asymmetric visual effect and irregular design. Combining the distinguished features of tailoring and the use of materials as well as adopting the tailoring elements in menswear, 2% WIP establishes a new image of modern women enshrining freedom, confidence candidness and unruliness.
2% WIP creates an avant-garde and easy to mix and match wardrobe for modern people. Combining high-end fashion with a mix of street style, the simplicity in the design perfectly shows an Easy Luxe Chic. The brand attracts intergenerational people who are active in a cosmopolitan city, with a unique and strong personal style; trendsetters advocating androgynous style.
2% WIP deliberately transforms exaggerated styling into a low-keyed one, providing unprecedented experience for urban citizens and fashion lovers.
miffy x2%
荷蘭”米飛”品牌誕生於1955年,憑著米飛天真無邪、堅決及熱愛新事物的形象, 贏得荷蘭大人小孩的熱烈愛戴;其家族故事更普及至服飾及生活商品等不同領域。
2011年,以米飛為設計重心的mify x 2%系列登場,其設計風格注重舒適及實用 ,配以俏皮感的設計並大膽採用不對稱剪裁與繽紛色彩,成功發展出系列獨有的時尚風格,既清新又簡約,展現米飛可愛之外的潮流一面。
mify x 2%貫穿玩味與創新,運用豐富鮮豔的色彩,配合每季獨創的主題圖案及獨特剪材,呈現天馬行空、活力非凡的接圖潮流。miffy x 2%為精力充沛、開朗 積極的女性開創了優質且易於搭配的俏皮系列。
The brand "Miffy” was launched in 1955 in Netherlands. Miffy is welcomed by adults and children of all ages. With her simple, innocent, and determined personality, Miffy is always willing to accept new experiences. Her family's story is also widely developed into different categories such as apparel and lifestyle merchandises.
In 2011, using Miffy as a key design theme, miffy x 2% debuted. The series is designed around comfortable, practical, playfulness, and bold uses of asymmetric cut and fun colors. This helps developed a unique, fresh and simple series, which people will discover miffy's trendy side more than her cute side.
Using fun and innovations as the backbone of the design, miffy x 2% uses rich vibrant colors, incorporating seasonal pattern and unique cuts. miffy x 2% is an unconstrained and energetic everyday street wear. miffy x 2% provides a playful and easy-to-match series with energetic, cheerful and positive women qualities. These qualities attract women who loves cartoon culture, accessories and crafts, while interested in DIY and mix and match. They like bright colors and interesting patterns, which coincide with the cute and playful style of Miffy.
❤商品介紹
2% WIP服飾品牌目前分為3個系列：
‧100%自家設計 Urban Street 風格，男女裝都有，也有部分中性服飾。運用大量簡單俐落的設計，配上拼接元素，整理帶出有點慵懶又不失體面的感覺。
‧米菲兔聯名系列，主要為女性設計，以米飛兔的顏值突顯女性的溫柔大方與俏皮可愛，穿起來親和力增加50%，仍不失潮流感。
‧史努比聯名系列。旨在融合潮流與親子間的互動做設計。大人的衣服大部分沒有明顯性別界線，也有多款與大人同款的童裝。
以上系列在每半年都會精選1-2款【魅力商品】用不可思議的魅力價格，回饋給粉絲質感物超所值的單品。
